Dalai Lama Book
Companhia das Letras publishing house approached me to design Daniel Goleman’s book
A Force for Good: The Dalai Lama’s Vision for Our World. They asked me to come up with anything but an obvious cover. I did some research and figured out what they meant: evey cover of every book about the Dalai Lama looks exactly the same (see for yourself). That’s why I decided to go all pictographic. In the end, it’s very different from what you’d expect from a Dalai’s book cover and yet you still recognize him.
Illustration, Art direction and Design